Surrey Web Design Company http://www.stridegraphics.com Stride Graphics & Web Design Thu, 07 Jan 2016 22:32:00 +0000 en-CA hourly 1 The importance of fresh content. Give your website a pulse. http://www.stridegraphics.com/importance-of-fresh-content/ Sat, 03 Oct 2015 17:47:47 +0000 http://www.stridegraphics.com/?p=1826 What does fresh content encompass within your website? Content makes up all the elements of your website including text, images, videos and social media links or feeds. The importance of fresh content encompasses all of these elements and they should not be ignored. As a small business owner it can…

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What does fresh content encompass within your website?

Content makes up all the elements of your website including text, images, videos and social media links or feeds. The importance of fresh content encompasses all of these elements and they should not be ignored. As a small business owner it can be difficult to find time for article writing, or adding new resources of information for your visitors. Fresh content is two fold. It’s necessary for promoting new offerings, products or services and it shows google you are relevant and your website isn’t stale.

Things to keep in mind with fresh content…

  • What is your keyword or phrase focus?
  • Be sure you are using accurate information with whatever topic you are writing about.
  • If you are adding images, be sure to label your images correctly with the relevant key word or phrase your are targeting.
  • Use your social media accounts to let you’re customer know about a your new service, product, or knowledge that you are providing. Drive them back to your website.
  • BE THE EXPERT! By providing good accurate information related to your business, you have the opportunity to be the expert in your field. Be the go-to for information in your market or niche. You want people spreading the word where to go to find out information about your product or services.

Now more than ever, maintaining your website is crucial to having online success. If you would like to learn more contact us and we would be happy to help point you in the right direction.

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Mobile Friendly Web Design http://www.stridegraphics.com/mobile-friendly-web-design/ Fri, 04 Sep 2015 18:33:14 +0000 http://www.stridegraphics.com/?p=1794 A mobile friendly site is more important then you may think. Times have definitely changed in the last  5 years. Mobile devices are much faster, much bigger, and have replaced laptops and desktops for primary means of searching the internet for services, products, and information. That is why it is…

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A mobile friendly site is more important then you may think.

Times have definitely changed in the last  5 years. Mobile devices are much faster, much bigger, and have replaced laptops and desktops for primary means of searching the internet for services, products, and information. That is why it is crucial to have a website that is viewable from any sized device, a Mobile Friendly Website. Google Analytics traffic reports for a reputable local restaurant we designed shows 46% of the total months traffic came from a mobile or tablet device. Out of the almost 2000 visitors in the month, that accounts for a lot of potential customers. If the information isn’t readable, the visitor will simply back out and move on to one of your competitors. NOT GOOD!

Image provided by Google. Visit Google

Image provided by Google. Visit Google

What does Google think about it?

Released in Googles latest updates to their all important algorithm, mobile friendly websites take precedents over websites that don’t comply. Simply put, you rank higher with Google. Users will find it easier to get relevant, high quality search results optimized for their devices.

Are You Ready To Make The Change?

Stride Graphics & Web Design works with WordPress websites that are fully responsive. Call 604-897-1863 if you would like to discuss upgrading your existing website to a mobile friendly website.

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SEO – Tips to improve your SEO http://www.stridegraphics.com/seo-tips-to-improve-your-seo/ Fri, 20 Mar 2015 11:29:32 +0000 http://www.stridegraphics.com/?p=1578 SEO – Search Engine Optimization Basics Improving your Search Engine Optimization (SEO) starts with having a well designed, clean and functional website. Focusing on keyword or key phrases in all your content including text, images, page titles, headings is a good start. Relevant copy that doesn’t get stale will keep your…

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SEO – Search Engine Optimization Basics

Improving your Search Engine Optimization (SEO) starts with having a well designed, clean and functional website. Focusing on keyword or key phrases in all your content including text, images, page titles, headings is a good start. Relevant copy that doesn’t get stale will keep your website fresh, and let your visitors and search engines know your site has a pulse. Try to avoid duplicating copy throughout your website. The days of search engine manipulation are long gone. Google’s Algorithm (Codename Penguin) is highly intelligent and is constantly changing. Strict parameters must be met to increase and maintain your rank position. Ongoing maintenance is a must if you want to be discovered.

SEO Surrey  - Search Engine Optimization

Don’t underestimate the importance of SEO for your website. Search engines like Google demand quality websites with relevant content to be noticed.

SEO Strategy, Implementation & Tracking

It is important to have a solid game plan when committing time, money and effort into something that seems so daunting. SEO is a gradual process and you won’t see results right away. Stay focused on your goals. It might be a keyword or key phrase you want to target, or a certain demographic or city. Once you have researched and decided your marketing strategy, it’s time to implement this throughout your website. This is known as On-Page SEO. On-Page SEO lays a solid foundation for when you submit your site to search engines such as Google. Off-Page SEO would follow, and that includes backlinks, social bookmarking, article marketing and youtube videos. Off-Page SEO may seem like and awful lot of hard work. Well, truth be told, it is. Like I said, SEO takes time, and you have to be diligent and patient.

SEO Tracking with Google Analytics

Finally, with all of this hard work you have done, you need to track your progress. I set up all my clients with Google Analytics. It’s a great tool with live in-depth reports on website traffic. This is the fun part, you can start to see your hard work paying off!

I hope this information has found you well, and gives you some basic understanding of where to begin. I only scratched the serface of SEO so I  urge you to continue to learn and drive SEO for your website. If you are interested in our SEO Services, call or email us for details on SEO services we provide. If you don’t have time or the interest in getting your hands dirty, let us help you out! We can improve your SEO, and increase your website traffic.

Get in Touch!

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