The importance of fresh content. Give your website a pulse.

The importance of fresh content. Give your website a pulse.

What does fresh content encompass within your website?

Content makes up all the elements of your website including text, images, videos and social media links or feeds. The importance of fresh content encompasses all of these elements and they should not be ignored. As a small business owner it can be difficult to find time for article writing, or adding new resources of information for your visitors. Fresh content is two fold. It’s necessary for promoting new offerings, products or services and it shows google you are relevant and your website isn’t stale.

Things to keep in mind with fresh content…

  • What is your keyword or phrase focus?
  • Be sure you are using accurate information with whatever topic you are writing about.
  • If you are adding images, be sure to label your images correctly with the relevant key word or phrase your are targeting.
  • Use your social media accounts to let you’re customer know about a your new service, product, or knowledge that you are providing. Drive them back to your website.
  • BE THE EXPERT! By providing good accurate information related to your business, you have the opportunity to be the expert in your field. Be the go-to for information in your market or niche. You want people spreading the word where to go to find out information about your product or services.

Now more than ever, maintaining your website is crucial to having online success. If you would like to learn more contact us and we would be happy to help point you in the right direction.