SEO – Search Engine Optimization Basics
Improving your Search Engine Optimization (SEO) starts with having a well designed, clean and functional website. Focusing on keyword or key phrases in all your content including text, images, page titles, headings is a good start. Relevant copy that doesn’t get stale will keep your website fresh, and let your visitors and search engines know your site has a pulse. Try to avoid duplicating copy throughout your website. The days of search engine manipulation are long gone. Google’s Algorithm (Codename Penguin) is highly intelligent and is constantly changing. Strict parameters must be met to increase and maintain your rank position. Ongoing maintenance is a must if you want to be discovered.
SEO Strategy, Implementation & Tracking
It is important to have a solid game plan when committing time, money and effort into something that seems so daunting. SEO is a gradual process and you won’t see results right away. Stay focused on your goals. It might be a keyword or key phrase you want to target, or a certain demographic or city. Once you have researched and decided your marketing strategy, it’s time to implement this throughout your website. This is known as On-Page SEO. On-Page SEO lays a solid foundation for when you submit your site to search engines such as Google. Off-Page SEO would follow, and that includes backlinks, social bookmarking, article marketing and youtube videos. Off-Page SEO may seem like and awful lot of hard work. Well, truth be told, it is. Like I said, SEO takes time, and you have to be diligent and patient.
SEO Tracking with Google Analytics
Finally, with all of this hard work you have done, you need to track your progress. I set up all my clients with Google Analytics. It’s a great tool with live in-depth reports on website traffic. This is the fun part, you can start to see your hard work paying off!
I hope this information has found you well, and gives you some basic understanding of where to begin. I only scratched the serface of SEO so I urge you to continue to learn and drive SEO for your website. If you are interested in our SEO Services, call or email us for details on SEO services we provide. If you don’t have time or the interest in getting your hands dirty, let us help you out! We can improve your SEO, and increase your website traffic.